8. Selling Expenses

Selling expenses comprise all expenses incurred in the reporting period for the sale, storage and transportation of saleable products, advertising, the provision of advice to customers, and market research. Selling expenses were comprised as follows:

Selling Expenses

 

 

2014

 

2015

 

 

€ million

 

€ million

2014 figures restated

Internal and external sales force

 

4,452

 

4,808

Advertising and customer advice

 

2,491

 

3,006

Physical distribution and warehousing of finished products

 

1,139

 

1,273

Commission and licensing expenses

 

1,082

 

1,401

Other selling expenses

 

1,505

 

1,879

Total

 

10,669

 

12,367